Cookies Policy
This policy explains the cookies and browser storage Wooli uses on this site, what they do, and how you can control them.
Last updated: April 2026
What Are Cookies?
Cookies are small notes a website asks your browser to keep, so it can recognise you on your next visit. We use them for two simple things:
- To remember your choice about cookies, so we don't pop the banner up every time you visit.
- To learn how people use the site, so we can make it better — but only if you say it's okay.
We don't use cookies to show you ads, and we don't share what we collect with advertisers.
The Two Kinds We Use
There are only two. The first is always on because the site needs it. The second is optional, and we only turn it on if you click "Accept all" on the banner.
| Category | Purpose | Control |
|---|---|---|
| Essential | Remembers the cookie choice you made on the banner. | Always on |
| Analytics | Counts things like which pages people visit and which buttons they click, so we know what's working. | Only on if you click "Accept all" |
A Closer Look
The essential one
When you pick "Accept all" or "Essential only" on the banner, we save that choice in your browser so we don't have to ask again next time. That's it — no name, no email, just a yes or no.
We also briefly remember which button you clicked to reach the contact form (for example, the one in the menu versus the one in the footer), so we can tell what part of the site is helping people get in touch. This note disappears the moment you close the tab.
The analytics one
If — and only if — you click "Accept all", we use a tool called PostHog to count things like which pages get visited and which buttons get clicked. It gives your browser a random number so it can tell "this is the same visitor coming back" — but it's just a number, not your name or email.
PostHog's servers are in Europe, and the information travels through wooli.com on its way there, so no other company sees that you visited us. If you click "Essential only", this is never turned on and nothing about your visit is recorded.
Technical details — the exact list of cookies and storage
Everything below is set on wooli.com (first-party). No third-party domains are contacted from your browser — PostHog requests are proxied through wooli.com.
| Name | Kind | Lifetime | Purpose | Set when |
|---|---|---|---|---|
wooli.cookie_consent | localStorage | Until cleared | Stores your banner choice (accepted or essential) | On either banner click |
wooli.contact_origin | sessionStorage | Until the tab closes (one-shot — read & removed on contact submit) | Tags which CTA opened the contact form (e.g. navbar, footer, services) | On any "Get started" / "Contact" CTA click |
ph_<token>_posthog | Cookie | 1 year | Anonymous distinct ID + current session ID used by PostHog to group page views into a visit | Only after "Accept all" |
ph_<token>_posthog (and related) | localStorage | Until cleared | Mirror of the distinct ID, opt-in state, and a small cache of feature-flag values to avoid an extra request on each page load | Only after "Accept all" |
Before you accept analytics, PostHog runs in memory-only mode and writes nothing to your device — no cookie, no localStorage entry. If you choose "Essential only" or never click anything, only the two wooli.* entries above are ever written.
Changing Your Mind
You're always in charge. To change what you picked on the banner, go into your browser's settings, clear the cookies and saved data for wooli.com, and reload the page — the banner will pop up again so you can make a new choice.
If you're not sure how to do that, your browser's help page has clear step-by-step instructions, or you can always email us at the address below and we'll walk you through it.
How Long Do They Stick Around?
- The note about which button you clicked — disappears as soon as you close the tab.
- Your cookie choice — kept until you clear it from your browser.
- The analytics number — kept for up to one year, and only if you said yes to analytics in the first place.
If This Page Changes
If we ever change how we use cookies, we'll update this page and the date at the top. For anything important, we'll show the banner again so you can make a fresh choice.
Questions?
We're happy to explain anything on this page in plain language. Just send us a note:
- Email: info@wooli.com
- Last Updated: April 2026